Your privacy is very important to us. To better protect your privacy we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used.
Google Adsense, the DoubleClick DART Cookie and Third Party Advertising
Users may opt out of the use of the DoubleClick cookie for interest-based advertising by visiting Ads Settings. Tracking of users through the DoubleClick cookie mechanisms are subject to Google’s own privacy policies.
Collection of Personal Information
When visiting sheltercatsandkittens.com, the IP address used to access the site will be automatically logged along with the dates and times of access and the browser used. This information is strictly used to analyze trends, administer the site, track users movement and gather broad demographic information for internal use. Most importantly, any recorded IP addresses are not linked to personally identifiable information (see below for more information on personally identifiable information).
Changes to this Privacy Statement
The contents of this statement may be altered at any time, at our discretion.
Frequently Asked Questions
What are cookies?
Cookies are tiny text files that are stored on a user’s browser. Most cookies contain a unique identifier called a cookie ID: a string of characters that websites and servers associate with the browser on which the cookie is stored. This allows websites and servers to distinguish the browser from other browsers that store different cookies, and to recognize each browser by its unique cookie ID.
Cookies are widely used by websites and servers to provide many of the basic services we find online. If you shop on a website, a cookie allows the website to remember which items you’ve added to your virtual shopping cart. If you set preferences on a website, a cookie allows the website to remember your preferences the next time you visit. Or if you sign into a website, the website might use a cookie to recognize your browser later on, so that you don’t have to sign in again. Cookies also allow websites to collect data about user activity, such as how many unique visitors a page receives per month. All these applications depend on the information stored in cookies.
The cookie ID in each DoubleClick cookie is essential to these applications. For example, DoubleClick uses cookie IDs to keep a log of which ads show to which browsers. When it’s time to serve an ad to a browser, DoubleClick can use the browser’s cookie ID to check which DoubleClick ads have already been delivered to that particular browser. That’s how DoubleClick avoids showing ads the user has already seen. In the same way, cookie IDs allow DoubleClick to log conversions related to ad requests—such as when a user views a DoubleClick ad and later uses the same browser to visit the advertiser’s website and make a purchase.
DoubleClick cookies contain no personally identifiable information. Sometimes the cookie contains an additional identifier that is similar in appearance to the cookie ID. This identifier is used to identify an ad campaign to which a user was exposed previously; but no personally identifiable information is stored by DoubleClick in the cookie.
When does DoubleClick send cookies to a browser?
DoubleClick sends a cookie to the browser after any impression, click, or other activity that results in a call to the DoubleClick server. If the browser accepts the cookie, the cookie is stored on the browser.
Most commonly, DoubleClick sends a cookie to the browser when a user visits a page that shows DoubleClick ads. Pages with DoubleClick ads include ad tags that instruct browsers to request ad content from the DoubleClick ad server. When the server delivers the ad content, it also sends a cookie. But a page doesn’t have to show DoubleClick ads for this to happen; it just needs to include DoubleClick ad tags, which might load a click tracker or impression pixel instead.
How does Google use the information sent by my browser?
When you visit websites or use apps that use Google technologies, Google may use the information received from those websites and apps to, for example:
▪ Make ads more effective
▪ Provide reports of ads activity to advertisers and websites hosting the ads, and to ensure payment to those website publishers
▪ Help website and app owners using Google Analytics to understand how visitors engage with their sites or apps
▪ Improve your Google+ experience
▪ Detect and defend against fraud and other security risks to protect users and partners
▪ Meet our legal duties
▪ Improve our products
What is interest-based advertising?
Interest-based advertising uses information collected across multiple websites to predict your preferences or infer interests and to show you ads that are more likely to be of interest to you.
What is “personally identifiable information”?
Personally Identifiable Information (PII) includes name, address, telephone number, email address, financial account number, government-issued identifier, and any other data used or intended to be used to identify, contact, or precisely locate a person. The NAI Code provides disincentives to the use of PII for Interest-Based Advertising. As a result, NAI member companies generally use only information that is not PII for Interest Based Advertising and do not merge the non-PII they collect for Interest-Based Advertising with users’ PII.
What is “non-personally identifiable information”?
Non-Personally Identifiable Information (Non-PII) is information that is not, on its own, used to identify, contact, or precisely locate a particular individual. Used for Interest-Based Advertising by NAI member companies, this data consists primarily of click-stream information (sites you have visited or links you have clicked) that is tied to a randomly generated anonymous identifier.
Is personally identifiable information used for Interest-Based Advertising?
As a general rule, Interest-Based Advertising does not depend on information that personally identifies you, such as your name, e-mail address, phone number, photographs, etc. Rather than using personally identifiable information, most Interest-Based Advertising uses random, unique numbers to match your web browser with interest categories. In some cases, personally identifiable information is used to bring interest categories online, but NAI member companies take measures to keep personally identifiable information separate from online browsing activities.